This is the film that started it all. We were commissioned to create a original, engaging film that captured the mission of the Rightnow Media organization. Our initial goal was to create something that moved quick and was primarily visual in order to capture some of the complex topics. Finally we arrived at a very rough and fast paced illustration style that captured the audience from the first frame all the way to the end credits. The response was overwhelming and we had companies knocking on our door to create theirs - so we decided to start RYG.